Self-Publishing 101: Key Insights for Aspiring Children's Book Authors

1. The Length of Children’s Books

Children's books have specific length guidelines, which are crucial for maintaining the interest of young readers. For various age groups, here are the general guidelines:

• Ages 0-3 (Board Books): 300-500 words
• Ages 2-5 (Picture Books): 500-1,000 words
• Ages 5-7 (Early Readers): 1,000-2,500 words
• Ages 6-9 (Chapter Books): 5,000-10,000 words

2. Font Choice and Readability

The choice of font is vital as young children are learning to read. Here are some key points to consider:

• Single-story 'a': This form is easier for children to recognize and differentiate from other letters.
• Font Size: Larger fonts (16-24 points) are generally better for readability.

3. Book Size and Retailer Requirements

The size of your book can determine its acceptance by major retailers such as Barnes & Noble. Standard sizes for children's books that are commonly accepted include:

• Picture Books: 8.5 x 11 inches, 8 x 10 inches, 8.5 x 8.5 inches
• Board Books: 6 x 6 inches, 7 x 7 inches
• Chapter Books: 5 x 8 inches, 5.5 x 8.5 inches

4. ISBN and Where to Purchase It

An International Standard Book Number (ISBN) is crucial for selling your book in stores and libraries. While Amazon offers free ISBNs, purchasing your own has significant benefits:

• Control: You retain full ownership and control over your book's metadata.
• Professional Appearance: A personal ISBN is perceived as more professional.
• Flexibility: You can use your ISBN across multiple platforms, not just Amazon.

You can purchase an ISBN from official agencies like Bowker in the United States.

5. Understanding Upfront Costs

Self-publishing involves significant upfront costs. These can include:

• Editing: Professional editing ensures your book is polished and free of errors.
• Illustrating: High-quality illustrations are essential for children's books and can be costly.
• Formatting: Proper formatting ensures your book meets industry standards.
• Printing: The cost of printing physical copies can be substantial.

It's important to get quotes from different print companies. The minimum print run is often 250 copies, but price breaks become more substantial at 1,000 or 2,500 copies. Additionally, getting books printed and shipped can take almost three months, which requires careful planning.

6. Importance of Feedback and Writing Groups

Receiving feedback is invaluable in the self-publishing process. Writing groups such as 12 x 12 and SCBWI offer a supportive community for children's book authors. They provide:

• Peer Feedback: Constructive criticism and support from fellow writers.
• Networking: Connections with other authors, illustrators, and industry professionals.
• Resources: Access to webinars, templates, and submission opportunities.

7. Realistic Expectations About Income

Self-publishing can be fulfilling but often doesn't yield significant financial returns. Key considerations include:

• Initial Costs: Editing, illustrating, formatting, and marketing can be expensive.
• Sales Volume: Achieving high sales requires substantial marketing efforts.
• Passion Over Profit: Focus on the joy of creating and sharing your work rather than making money.

8. Exploring Traditional Publishing

Don't overlook traditional publishing. Here are some reasons to submit your manuscript:

• No Cost: Submitting to publishers is free.
• Professional Support: Publishers provide editing, design, and marketing resources.
• Wider Reach: Traditional publishers have established distribution channels.

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